If you run a small business or are a freelancer, you may well have a website that is key to your operations. Even if your site is just a basic site template that has information about your goods or services on it, it is crucial to ensure it is getting enough hits to grow your business long term.
For those without a tonne of resources or a huge budget for analytics, how can you tell how many hits your website is getting? And beyond that, are there things you can do to boost the hit count on your site?
In this blog we will answer these questions and more, to show you how to ensure your website is getting enough hits!
Use efficient analytical software
In order to make sure your company is getting enough traction on its website, you need to first find out how much footfall it is getting on a regular basis. The easiest way to do this is using analytical software.
Believe it or not, analytical software is not as expensive or complicated as it might sound. Tools such as UserZoom can help your business by using quick design iteration and a digital measurement experience and are available to businesses of all shapes and sizes.
Using analytical tools, you won’t just be told how many people visit your website per day. You’ll also know:
- How long they spend on your website before clicking away.
- Some data about them, such as their age range and general location.
- How many people are clicking on certain designs or logos that you have implemented on your site, thereby measuring the success of the design.
- The effectiveness of your calls to action.
- How many people click on the website versus how many people actually make a purchase.
These tools are fundamental to figuring out where you are with your website right now, and what needs to be done to improve your numbers.
Implement an SEO strategy
Now that you have fixed any design flaws to which your analytical software has given insights, it is time to go one step further.
Search engine optimisation (SEO) is the perfect way to increase the hits on your page. Not only can it be pretty straightforward to implement, but the results will be almost instantaneous.
Some ways to increase your SEO are:
- Start a blog for your website. Blogs are the number one way to boost your SEO, simply because they contain keywords and links that search engines can use to index your website. The more information you give the search engine, the easier it is for people to find you.
- Vary your content. Don’t just provide one style of content, mix it up! Using embedded videos as well as written content, you will boost your hits and help expand your business overall.
Final Thoughts
Making sure your website is getting enough hits doesn’t sound super important, but under the surface, this is one of the most crucial aspects of your business strategy in 2021.
