Packaging has come a long way in a relatively short period of time. At one point, the sole role of packaging was to protect the product, potentially with a small marketing role. Over time, packaging options have become more advanced. They can seal in freshness, catch eyes on shelves of supermarkets and even connect consumers to digital resources. The following are a few examples of smart packaging from materials with built-in indicators to printed mylar bags.
1) Temperature-Reactive Packaging
For many foods and other products, the correct temperature is an important factor in spoilage. So, consumers may want to know when their items have reached an improper temperature. In some cases, temperature can have an impact on enjoyment. Temperature-reactive packaging has a built-in indicator that shows an approximation of temperature. This can be achieved through a physical or chemical response to temperature.
2) HD-Printed Packaging
Traditional packaging has some significant limitations in terms of printing. More modern options such as custom printed stand up pouches have substantially higher quality branding on them. This allows for a wide variety of smart features. It also helps your brand to stand out on the shelf in a way that was impossible in the past. High-definition printing is a must-have for forward-thinking brands.
3) Modified Atmosphere Packaging
Modified atmosphere packaging is a collection of packaging types that share a technique for preserving the product. MAP involves a sealed package (this can be anything from a mylar pouch to a rigid container with a sealing film) that has modified atmospheric conditions inside. For example, this may include significantly reduced oxygen content internally. It can involve almost any mixture of gases and other characteristics that will help to preserve and protect the product.
4) QR Connected Packaging
Connected packaging is getting more and more popular. It can be achieved with a barcode or RFID. However, the most common technology tends to be QR codes because consumers can easily scan these. By implementing QR codes into your packaging, you can connect your customers with digital resources. This may include care instructions, recipe ideas or any other content that you think is helpful. This is a powerful way to connect the digital with the physical.
5) pH-Indicating Packaging
In a similar vein to the temperature-sensitive packaging, some packaging can have built-in pH indicators. For any product that requires specific acidity or basicness, this is very valuable. For example, some coffees need to maintain a specific acidity internally to preserve their flavor. While this can be protected using the right sealed packaging, the addition of an indicator helps to keep consumers more informed. The upshot is that consumers know how to properly store their purchases to preserve the experience.
These smart packaging options can help your business to get more from this often-mundane part of the distribution process. With QR codes, high-quality printing and indicators, you can make your product packaging do much more than it ever has. Learn more about smart packaging technology today and see what your business could achieve with the right set of tools.